Zinnia elegans Benary's Giant Purple | Premium Zinnia

Luxurious, fully double flowers in a rich, vibrant purple shade, carried on long, strong stems – an exceptional premium zinnia for striking summer bouquets, seasonal floristry and professional cut flower production.

Zinnia elegans 'Benary's Giant Purple' belongs to the renowned Benary's Giant Series, trusted by professional flower farmers, cut flower growers and florists. This beautiful variety produces large, densely petalled blooms in an intense rich purple colour.

The impressive flowers reach approximately 12 cm across and are carried on long, sturdy stems that are excellent for cutting. The saturated purple colour adds depth and richness to floral designs and combines beautifully with pink, lavender, lilac, white, apricot, burgundy, green and softer neutral tones.

Benary's Giant Purple is vigorous, productive and particularly valuable for flower farms and cutting gardens. Regular harvesting encourages the development of new flowering stems, providing a long season of premium-quality flowers throughout summer until the first autumn frost.

Why You’ll Love Benary's Giant Purple

• Large, fully double flowers
• Rich, vibrant purple colour
• Flowers up to approximately 12 cm across
• Long, strong stems ideal for cutting
• Premium professional cut flower quality
• Vigorous and highly productive plants
• Excellent for bold and sophisticated floral designs
• Beautiful for summer and autumn bouquets
• Long flowering season
• Good vase life
• Easy and fast to grow from seed
• Proven Benary's Giant quality

Plant Information

• Botanical name: Zinnia elegans
• Variety: Benary's Giant Purple
• Series: Benary's Giant
• Flower colour: Rich purple
• Flower type: Large, fully double
• Flower size: Approx. 12 cm
• Plant height: Approx. 110 cm
• Life cycle: Annual
• Days to maturity: Approx. 75–90 days
• Spring crop time: Approx. 9–11 weeks
• Exposure: Full sun
• Seed form: Raw seed
• Plant spacing: Approx. 23–30 cm
• Vase life: Approx. 7–10 days
• Use: Cut flowers, bouquets, event floristry, flower beds, borders and landscape planting

Rich Purple Flowers for Seasonal Floristry

The beautiful rich purple flowers of Benary's Giant Purple bring depth, intensity and a sophisticated colour accent to bouquets and floral arrangements.

Purple is exceptionally versatile in seasonal floristry and works beautifully in both colourful summer arrangements and deeper, richer late-summer and autumn palettes.

Benary's Giant Purple combines beautifully with:

Pink • Blush Pink • Lavender • Lilac • White • Apricot • Burgundy • Green • Soft Neutrals

Its saturated purple flowers can create a striking focal point in colourful bouquets or add depth to romantic, moody and sophisticated floral designs.

It is particularly useful for summer and autumn floristry, where its rich colour pairs beautifully with both soft pastel shades and stronger seasonal tones.

Premium Cut Flower Zinnia

The Benary's Giant Series is highly valued for professional cut flower production. Benary's Giant Purple combines impressive flower size with long, strong stems and excellent productivity.

Plants produce long, sturdy stems topped with large, densely double flowers, making them particularly suitable for bouquets and professional floral arrangements.

Regular harvesting encourages branching and the development of new flowering stems, helping to provide high-quality cut flowers throughout the season.

Sowing

Indoor Sowing

Sow indoors approximately 4 weeks before the last expected spring frost.

Sow 1 seed per cell and cover lightly with vermiculite or a fine growing medium.

Maintain a temperature of approximately 21–24°C. Under suitable conditions, germination usually occurs within 3–5 days.

Zinnias grow quickly, so avoid allowing seedlings to become root-bound in small cells. Transplant carefully and minimise unnecessary disturbance to the roots.

Direct Sowing

Benary's Giant Purple can also be direct sown outdoors after all danger of frost has passed and the soil has warmed.

Sow approximately 5–6 mm deep.

For a continuous supply of premium-quality cut flowers throughout summer, make successive sowings every 2–3 weeks.

Growing & Care

Grow Benary's Giant Purple in full sun in fertile, well-drained soil enriched with organic matter.

Zinnias love warmth and grow rapidly once summer temperatures arrive. They are very sensitive to frost, so transplant outdoors only when all danger of frost has passed.

Water deeply at the base of the plants and provide good air circulation. Avoid regularly wetting the foliage.

Pinching young plants encourages branching and increases the number of strong stems suitable for cutting.

Regular harvesting and deadheading also stimulate the production of new flowering shoots throughout the season.

Harvesting for Cut Flowers

Harvest flowers when they are almost fully open and the stem has become firm.

To check whether a flower is ready to harvest, use the well-known “wiggle test.” Hold the stem approximately 20 cm below the bloom and gently shake it.

If the stem remains stiff and the flower head does not move excessively, the bloom is ready to cut.

If the stem bends and the flower head wobbles noticeably, allow it to mature a little longer before harvesting.

Cut deeply into the plant to encourage the development of strong new flowering stems.

Vase life: approximately 7–10 days.

Remove any foliage that would sit below the water line and place freshly cut stems into clean water as soon as possible.

Zinnias are sensitive to very cold storage temperatures and should not be stored in excessively cold conditions.

Long Summer Flowering

Once flowering begins, Benary's Giant Purple can continue producing new blooms throughout summer and into early autumn.

Regular harvesting and removing spent flowers prevents plants from directing their energy into seed production and encourages the continuous development of new flowering stems.

For the longest possible harvest:

• Harvest flowers regularly
• Remove faded or damaged blooms
• Water deeply during dry periods
• Maintain good air circulation
• Make successive sowings every 2–3 weeks

With good care, plants can continue flowering until the first autumn frost.

Perfect For

• Professional cut flower production
• Flower farms
• Cutting gardens
• Summer bouquets
• Late-summer and autumn bouquets
• Event floristry
• Seasonal floral arrangements
• Bold and sophisticated floral designs
• Romantic and rich colour palettes
• Cottage gardens
• Flower beds and borders

Why Grow Benary's Giant Purple?

Large fully double flowers • Rich purple colour • Flowers up to approximately 12 cm • Long strong stems • Premium cut flower quality • Highly productive plants • Excellent for summer and autumn floristry • Beautiful for bold and sophisticated bouquets • Long flowering season • Good vase life • Easy to grow from seed • Excellent for succession sowing • Proven Benary's Giant quality

Zinnia elegans Benary's Giant Purple is an outstanding choice for growers looking for a premium cut flower zinnia with a rich, distinctive and highly versatile colour.

Its luxurious, fully double rich purple blooms, impressive flower size, long strong stems and excellent productivity make this variety particularly valuable for flower farms, cutting gardens, seasonal bouquets, event floristry and professional floral design.