Tanacetum parthenium Baya® | Feverfew

Premium cut flower Feverfew with elegant semi-double white blooms, excellent branching, and outstanding vase life.

Tanacetum parthenium 'Baya®' is a breakthrough Feverfew variety developed specifically for professional cut flower production. Unlike traditional feverfew, Baya® is virtually odorless, making it an excellent choice for florists, flower farmers, and gardeners who appreciate the beauty of Feverfew without its characteristic fragrance.

This exceptional variety produces masses of well-filled, semi-double, radiant white flowers carried on uniform, well-branched stems reaching 60–80 cm in height. Its airy flower clusters add texture, movement, and brightness to bouquets, wedding flowers, and garden borders.

Suitable for both greenhouse and outdoor cultivation, Baya® can be grown year-round under protected conditions, providing consistent harvests of premium-quality stems with excellent vase life.

Plant Details

• Botanical name: Tanacetum parthenium
• Common name: Feverfew
• Variety: Baya®
• Plant type: Hardy annual / short-lived perennial
• Flower colour: Pure white
• Flower type: Semi-double
• Plant height: 60–80 cm
• Stem length: 60–80 cm
• Days to maturity: 75–90 days
• Growing location: Greenhouse or field
• Sowing period: Year-round under protection
• Light: Full sun
• Vase life: 7–10 days fresh; indefinite when dried
• Use: Cut flowers, dried flowers, cottage gardens, borders, pollinator gardens

Sowing Instructions

Sow seeds 8–10 weeks before the last expected frost or throughout the year for protected greenhouse production.

Surface sow the pelleted seeds and do not cover, as light is required for germination. Maintain temperatures of 18–21°C (64–70°F) during germination.

Seedlings typically develop into transplant-ready plants within 4–5 weeks.

For outdoor production, sow from February to May for flowering later the same year, or sow during August to September to overwinter for early blooms the following season.

Growing Tips

Plant in a sunny location with fertile, well-drained soil.

Baya® produces strong, uniform stems with excellent branching, making it highly productive throughout the season.

After the first flush of flowers, cut plants back to ground level to encourage fresh growth and additional flowering.

In mild climates, plants may overwinter and continue producing flowers in subsequent seasons.

Harvest

Harvest stems when approximately 75% of the flowers on each spray are fully open for the best hydration and longest vase life.

For dried flowers, harvest when all flowers are completely open.

Why You'll Love Baya®

• Premium florist-quality Feverfew
• Virtually odorless flowers
• Elegant semi-double white blooms
• Strong, uniform 60–80 cm stems
• Excellent branching for high productivity
• Suitable for year-round greenhouse production
• Outstanding cut flower performance
• Long vase life of 7–10 days
• Excellent dried flower
• Perfect filler flower for bouquets and wedding work
• Easy to grow from seed

Tanacetum parthenium Baya® is a modern Feverfew bred for professional performance, combining elegant white blooms, excellent stem quality, and outstanding productivity. Whether grown in a cutting garden, greenhouse, or flower farm, Baya® delivers reliable harvests of premium stems that add lightness, texture, and timeless beauty to every bouquet.