Tanacetum parthenium Campagne | Feverfew

Elegant white Feverfew with abundant flowering, excellent branching, and premium florist-quality stems.

Tanacetum parthenium 'Campagne' is a premium Feverfew variety bred specifically for professional cut flower production. Its charming single white flowers feature a rich golden-yellow center surrounded by a crown of crisp white petals, creating a fresh, timeless appearance that complements every bouquet and floral arrangement.

Campagne produces strong, well-branched stems with exceptional uniformity and an abundance of flowers throughout the season. The vibrant dark green foliage provides beautiful contrast to the bright blooms, making this variety a favourite among flower farmers, florists, and home gardeners.

Suitable for year-round greenhouse production as well as outdoor cultivation, Campagne is perfect for creating airy, meadow-inspired bouquets, wedding flowers, and natural-style floral designs.

Plant Details

• Botanical name: Tanacetum parthenium
• Common name: Feverfew
• Variety: Campagne
• Plant type: Hardy annual / short-lived perennial
• Flower colour: Pure white petals with golden-yellow centers
• Flower type: Single
• Plant height: 60–80 cm
• Stem length: 60–80 cm
• Days to maturity: 75–90 days
• Growing location: Greenhouse or field
• Sowing period: Year-round under protection
• Light: Full sun
• Vase life: 7–10 days fresh; excellent for drying
• Use: Cut flowers, bouquet filler, dried flowers, cottage gardens, borders, pollinator gardens

Sowing Instructions

Sow seeds 8–10 weeks before the last expected frost or throughout the year for greenhouse production.

Surface sow the pelleted seeds and do not cover, as light is required for germination. Maintain temperatures of 18–21°C (64–70°F).

Seedlings are typically ready for transplanting after 4–5 weeks.

For outdoor production, sow from February to May for flowering later the same season, or sow during August to September to overwinter for blooms the following year.

Growing Tips

Plant in full sun and fertile, well-drained soil.

Campagne naturally develops excellent branching, producing large numbers of flowering stems with outstanding uniformity and continuous flowering.

After the first flush of blooms, cut plants back to ground level to encourage fresh growth and repeated flowering.

In mild climates, plants may overwinter and continue flowering in subsequent seasons.

Harvest

Harvest stems when approximately 75% of the flowers on each spray are fully open for the longest vase life and best post-harvest quality.

For dried flowers, harvest when all flowers on the spray have fully opened.

Why You'll Love Campagne

• Premium florist-quality Feverfew
• Elegant white flowers with golden-yellow centers
• Very abundant flowering
• Strong, well-branched stems
• Excellent crop uniformity
• Beautiful dark green foliage
• Ideal bouquet filler for garden-style and wedding floristry
• Suitable for year-round greenhouse production
• Excellent fresh and dried cut flower
• Easy to grow from seed
• Perfect for flower farms, cutting gardens, and floral designers

Tanacetum parthenium Campagne combines classic white blooms, outstanding productivity, and excellent stem quality, making it an essential filler flower for professional florists and flower farmers. Its airy sprays, abundant flowering, and timeless elegance bring freshness, texture, and natural beauty to bouquets throughout the growing season.