Tanacetum parthenium Cameron | Feverfew

An elegant single-flowered Feverfew with abundant white blooms, golden-yellow centers, and exceptional cut flower performance.

Tanacetum parthenium 'Cameron' is a premium Feverfew variety bred specifically for professional cut flower production. It is distinguished by its high uniformity, abundant flowering, and beautifully formed flower heads featuring crisp white petals surrounding a cheerful golden-yellow center. The numerous blooms on every stem create a light, airy appearance that adds texture and movement to bouquets and floral arrangements.

Strong, well-branched stems reaching 60–80 cm are complemented by healthy, dark green foliage, creating an outstanding contrast that enhances the flowers' bright appearance. Cameron is perfectly suited for greenhouse production throughout the year and performs equally well in cutting gardens and outdoor flower fields.

Its natural, meadow-inspired look makes it an excellent filler flower for wedding bouquets, hand-tied arrangements, and large floral installations.

Plant Details

• Botanical name: Tanacetum parthenium
• Common name: Feverfew
• Variety: Cameron
• Plant type: Hardy annual / short-lived perennial
• Flower colour: Bright white petals with golden-yellow centers
• Flower type: Single
• Plant height: 60–80 cm
• Stem length: 60–80 cm
• Days to maturity: 75–90 days
• Growing location: Greenhouse or field
• Sowing period: Year-round under protection
• Light: Full sun
• Vase life: 7–10 days
• Use: Cut flowers, bouquet filler, cottage gardens, borders, dried flowers

Sowing Instructions

Sow seeds 8–10 weeks before the last expected frost or throughout the year for greenhouse production.

Surface sow the pelleted seeds and do not cover, as light is required for germination. Maintain temperatures of 18–21°C for successful germination.

Seedlings are typically ready for transplanting after 4–5 weeks.

For outdoor production, sow from February to May for flowering later the same season, or sow during August to September for overwintering and earlier blooms the following year.

Growing Tips

Plant Cameron in full sun and fertile, well-drained soil.

Its naturally branching habit produces numerous flowering stems with exceptional uniformity throughout the crop.

After the first flowering flush, cut plants back to encourage fresh growth and additional blooms during the season.

In mild climates, plants may overwinter and continue flowering in subsequent years.

Harvest

Harvest stems when approximately 75% of the flowers on each spray are fully open for the best vase life and hydration.

For dried flowers, allow all flowers on the spray to open completely before harvesting.

Why You'll Love Cameron

• Premium florist-quality Feverfew
• Bright white petals with golden-yellow centers
• High uniformity across the crop
• Abundant flowering with many blooms per stem
• Strong branching and sturdy stems
• Beautiful dark green foliage
• Excellent bouquet filler
• Perfect for natural and garden-style floral arrangements
• Suitable for year-round greenhouse production
• Long-lasting fresh and dried cut flower
• Easy to grow from seed

Tanacetum parthenium Cameron combines outstanding productivity, elegant white flowers, and excellent branching, making it a reliable choice for flower farmers, florists, and gardeners. Its airy sprays and natural charm bring freshness, texture, and timeless beauty to bouquets from spring through autumn.