{"product_id":"helianthus-annuus-florenza-sunflower","title":"Helianthus annuus Florenza | Sunflower","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eHelianthus annuus Florenza | Sunflower\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eA striking branching sunflower with rusty-red and warm yellow flowers, excellent stem quality and a subtle chocolate fragrance – an exceptional variety for cut flower gardens and professional flower production.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelianthus annuus 'Florenza'\u003c\/strong\u003e is an eye-catching ornamental sunflower prized for its unusual colouring, strong stems and excellent performance as a cut flower.\u003c\/p\u003e\n\u003cp\u003eThe flowers feature a rich \u003cstrong\u003erusty-red ring surrounding a dark centre, beautifully contrasted by soft yellow petal tips\u003c\/strong\u003e. This warm, vintage-inspired colour combination makes Florenza particularly attractive for late-summer and autumn bouquets.\u003c\/p\u003e\n\u003cp\u003eAn additional feature is its \u003cstrong\u003emild chocolate-like fragrance\u003c\/strong\u003e, adding another dimension to this unusual sunflower.\u003c\/p\u003e\n\u003cp\u003eFlorenza has a naturally \u003cstrong\u003ebranching habit\u003c\/strong\u003e, producing lateral shoots and multiple flowers from each plant. Strong, straight stems provide excellent support, while the flower heads are held well without excessive drooping. Plants also produce relatively few and small leaves, making stems cleaner and easier to harvest and prepare for bouquets.\u003c\/p\u003e\n\u003cp\u003ePlease note that \u003cstrong\u003eFlorenza produces pollen\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Florenza?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtraordinary rusty-red and soft yellow colouring\u003c\/li\u003e\n\u003cli\u003eDark central disc surrounded by a rusty-red ring\u003c\/li\u003e\n\u003cli\u003eSoft yellow petal tips create beautiful contrast\u003c\/li\u003e\n\u003cli\u003eSubtle chocolate-like fragrance\u003c\/li\u003e\n\u003cli\u003eExcellent stem quality for cut flowers\u003c\/li\u003e\n\u003cli\u003eStrong, straight stems\u003c\/li\u003e\n\u003cli\u003eFlower heads remain well supported\u003c\/li\u003e\n\u003cli\u003eNaturally branching habit\u003c\/li\u003e\n\u003cli\u003eMultiple flowers from one plant\u003c\/li\u003e\n\u003cli\u003eRelatively small and sparse foliage\u003c\/li\u003e\n\u003cli\u003eEasy to harvest and prepare for floristry\u003c\/li\u003e\n\u003cli\u003eExcellent for late-summer and autumn bouquets\u003c\/li\u003e\n\u003cli\u003eOpen-pollinated variety\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePlant Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical name:\u003c\/strong\u003e \u003cem\u003eHelianthus annuus\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommon name:\u003c\/strong\u003e Sunflower\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVariety:\u003c\/strong\u003e Florenza\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlower colour:\u003c\/strong\u003e Rusty red with soft yellow petal tips and dark centre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlower size:\u003c\/strong\u003e Up to approx. 12 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant height:\u003c\/strong\u003e Approx. 110 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrowth habit:\u003c\/strong\u003e Upright, branching\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife cycle:\u003c\/strong\u003e Annual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDays to maturity:\u003c\/strong\u003e Approx. \u003cstrong\u003e70–80 days\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExposure:\u003c\/strong\u003e Full sun\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeed form:\u003c\/strong\u003e Raw seed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHybrid status:\u003c\/strong\u003e Open pollinated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePollen:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Cut flowers, bouquets, flower beds and garden planting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSowing\u003c\/h2\u003e\n\u003ch3\u003eDirect Sowing\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDirect sowing is recommended.\u003c\/strong\u003e Sow outdoors after the last frost when the soil has warmed.\u003c\/p\u003e\n\u003cp\u003eSow seeds approximately \u003cstrong\u003e1–1.5 cm deep\u003c\/strong\u003e in fertile, well-drained soil in a sunny position.\u003c\/p\u003e\n\u003cp\u003eGermination usually takes approximately \u003cstrong\u003e5–14 days\u003c\/strong\u003e at temperatures around \u003cstrong\u003e18–24°C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFor a continuous supply of flowers throughout summer and early autumn, make succession sowings every \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eSowing for Transplanting\u003c\/h3\u003e\n\u003cp\u003eFor an earlier crop, seeds can be started indoors approximately \u003cstrong\u003e2–3 weeks before planting outdoors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSow individually into cells or small pots and transplant when plants have developed approximately two true leaves.\u003c\/p\u003e\n\u003cp\u003eSunflowers dislike excessive root disturbance, so avoid keeping seedlings in small containers for too long.\u003c\/p\u003e\n\u003ch2\u003eGrowing \u0026amp; Care\u003c\/h2\u003e\n\u003cp\u003eFlorenza performs best in \u003cstrong\u003efull sun\u003c\/strong\u003e and light, fertile, well-drained soil.\u003c\/p\u003e\n\u003cp\u003eWater consistently, particularly during dry periods. Avoid allowing plants to dry out severely, as this can affect foliage and flower quality.\u003c\/p\u003e\n\u003cp\u003eAvoid excessive nitrogen fertilization. Too much nitrogen can encourage overly vigorous vegetative growth and may negatively affect flower quality.\u003c\/p\u003e\n\u003cp\u003eBecause Florenza is naturally branching, provide enough space for lateral shoots to develop.\u003c\/p\u003e\n\u003ch3\u003ePinching\u003c\/h3\u003e\n\u003cp\u003eFor cut flower production, \u003cstrong\u003epinching the main growing point can encourage stronger branching and the production of more usable flowering stems\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIf growing primarily for branching and multiple stems, pinching young plants can therefore be beneficial.\u003c\/p\u003e\n\u003ch2\u003eHarvesting for Cut Flowers\u003c\/h2\u003e\n\u003cp\u003eFlorenza is particularly well suited to cut flower production because of its \u003cstrong\u003estrong, straight stems and manageable foliage\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFlowers can be harvested when the petals are just beginning to open and the characteristic colour is clearly visible. They can also be harvested at a more open stage depending on the intended use.\u003c\/p\u003e\n\u003cp\u003eCut during the cooler part of the day and place stems immediately into clean water.\u003c\/p\u003e\n\u003cp\u003eRegular harvesting encourages continued development of flowers on the lateral branches.\u003c\/p\u003e\n\u003ch2\u003eFor a Longer Harvest\u003c\/h2\u003e\n\u003cp\u003eFlorenza matures in approximately \u003cstrong\u003e70–80 days\u003c\/strong\u003e under suitable growing conditions.\u003c\/p\u003e\n\u003cp\u003eFor a continuous supply of fresh sunflowers, sow new batches every \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e from spring into early summer.\u003c\/p\u003e\n\u003cp\u003eThis makes Florenza particularly useful for \u003cstrong\u003ecut flower farms and cutting gardens\u003c\/strong\u003e, where a steady succession of harvestable stems is desirable.\u003c\/p\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCut flower production\u003c\/li\u003e\n\u003cli\u003eFlower farms\u003c\/li\u003e\n\u003cli\u003eCutting gardens\u003c\/li\u003e\n\u003cli\u003eSummer bouquets\u003c\/li\u003e\n\u003cli\u003eLate-summer arrangements\u003c\/li\u003e\n\u003cli\u003eAutumn-inspired bouquets\u003c\/li\u003e\n\u003cli\u003eCottage gardens\u003c\/li\u003e\n\u003cli\u003eFlower beds and borders\u003c\/li\u003e\n\u003cli\u003ePollinator-friendly gardens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHelianthus annuus 'Florenza'\u003c\/strong\u003e is an exceptional sunflower for anyone looking for something beyond traditional yellow varieties. Its \u003cstrong\u003erusty-red ring, soft yellow petal tips, dark centre and subtle chocolate fragrance\u003c\/strong\u003e create a sophisticated vintage look, while its branching habit and excellent stem quality make it especially valuable for cut flower production.\u003c\/p\u003e","brand":"therapyofflowers.com","offers":[{"title":"20 seeds \/ 110 cm","offer_id":54369821557079,"sku":null,"price":2.2,"currency_code":"EUR","in_stock":true},{"title":"100 seeds \/ 110 cm","offer_id":54369821589847,"sku":null,"price":8.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/9275\/3751\/files\/Helianthus_annuus_Florenza.png?v=1787036042","url":"https:\/\/www.therapyofflowers.com\/pl\/products\/helianthus-annuus-florenza-sunflower","provider":"therapyofflowers.com","version":"1.0","type":"link"}